Find Us!

Retail Location

map showing how to get to Ammo AlleyWe’re three miles north of the Jefferson City Missouri River Bridge at 11562 County Road 395, just off Highway 63. In addition to carrying guns, hand guns, ammo, camo, and much more We also offer Shooter’s Alley, a state of the art indoor handgun range and classes in handgun safety and self-defense!


A Message from Owner J. Doug Alley

image of owner Doug Alley

Owner, Doug Alley

Our primary goal is to provide the highest quality customer service, and products the outdoor sporting industry can provide. The hunter, competitive target shooter, plunker, firearms collector, and anyone who believes that the 2nd Amendment is a God given right, are whom we are here to serve.

In the fall of 1999, our retail location opened just outside of Jefferson City, Missouri. After growing up, recreating, and hunting in this area I was keenly aware of the need of an establishment that would cater to the needs of the outdoor shooting sports enthusiast. By creating a full line-sporting center, we can provide the citizens of Missouri a one-stop shop for all your hunting and shooting sports needs. In addition to the large selection of products at our Jefferson City facility, we also have at your disposal a vast warehouse facility that can service your needs. In most occasions, if we don’t have it in stock, we can service your needs the next day. (94% of non-stock products can be shipped next day or second day at no additional shipping charge.)

Availability of the products you want is not the only thing we are about. We want to change the belief that a “gun shop” has to be a dark, seedy looking place. Our Sporting Center is a bright, friendly store, and everyone is welcome. Please come by and see for yourself, and let our courteous and knowledgeable staff assist you in your next shooting sports purchase.

Hope to see you soon,

J. Doug Alley

Shooters Alley receives accreditation from Missouri Department of Public Safety

Shooters Alley has received accreditation through the Missouri Department of Public Safety for our Advanced Firearms/Close Quarter Combat Tactics II course. This course has been accepted for continuing education for law enforcement officers through the Peace Officer Standards & Training Program (P.O.S.T.)  This course is open to anyone wishing to advance their skills and abilities, and will truly increase your confidence with their firearms. If you would like more information on this, or any other of our informative and fun courses, please contact us a 573-634-6196 or

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